About Pure Leven
Our Story
Pure Leven was started by Basil Thomas, who grew up in Rajakumary, Idukki, a remote village in Kerala surrounded by farming families, spice gardens, hills, and hardworking people.
Basil now works as a Cyber Security Architect, but his roots are still connected to farming, family, and the villages of Idukki. Pure Leven began from a simple thought: if farmers can cultivate with care, customers should be able to buy clean, honest spices directly without unnecessary middlemen or compromise in quality.
Why Pure Leven Exists
Basil's family comes from a farming background. Along with his father and the farming community around them, the idea is to support farmers by helping their spices reach buyers more directly, with better care, better trust, and better value.
Pure Leven is built for people who want everyday food products that feel clean, neat, useful, and dependable. The goal is not to create artificial luxury. The goal is to bring honest Kerala products from farming communities to homes that care about taste, freshness, and trust.
Our Promise
No middlemen wherever possible. No compromise in quality. No confusing claims. We focus on clean sourcing, careful packing, useful product information, and direct customer support.
Many customers look for products that are neat, clean, and reliable. Pure Leven wants every product and every order experience to reflect that same standard.
Our Vision
Our vision is to cultivate, support farmers, and expand this direct-to-buyer idea across more Kerala products. We want to grow Pure Leven as a trusted brand that connects farming families, small producers, and customers who value real quality.
From Rajakumary and Idukki to homes across India, Pure Leven is a small but serious step toward a cleaner, farmer-supporting food supply chain.
Founder
Basil Thomas
Founder, Pure Leven
Cyber Security Architect by profession, farmer-family roots by life.
Business Details
GST: 32BCJPT7873A1ZG
Based in: Idukki, Kerala, India
Started: 2020 (informal farming network), officially launched as Pure Leven in 2024
Instagram: @purelevenonline
FSSAI registration in progress. Pure Leven is a GST-registered business under Indian tax law.
